Category Archives: Business of Photography

Brooks Jensen Seminar

There were a lot of options of stuff to do here in New England this weekend.  There was the antiques show in Brimfield, the RI Airshow and a  seminar given by Brooks Jensen.  Lots of choices: be outside on a rare beautiful New England Spring day or sit in a hotel conference room.

So while one of my photographic friend was taking a flight of a life time on a Black Hawk during the Rhode Island airshow opening, I was sitting in a class room with Brooks Jensen.

If you don’t know Mr. Jensen, he is the editor of Lenswork publishing.  I know him from his podcast that I’ve listen to for several years now.  His podcast covers the creative side of photography and after each podcast, I am inspired to grab the camera and create some images.

His seminar today was another inspirational event.  Although the seminar was a four-part, two-day event.  I only attended the last two sessions.  These sessions were
1) Folios, Chapbooks and Keepsakes,
2) Finding an audience for your work.

Since you missed the Boston event today, you can listen to Brooks on these topics through his Podcast or by signing up for Lenswork Extended to watch videos on these subjects.

There was a lot to absorb during these classes.  Session 1 is all about alternate means to show your work.  That is how to take your photography off the wall.  Why take your  work off the wall?   Because not all photography can be considered decor and the single large print on a wall may not allow the artist to communicate their message properly.

During this session he walked us through the process of creating things he calls Folios, Chapbooks and Keepsakes.    You can get a good feel of what folios are by visiting LensWork‘s website.

Part two was about finding your audience.  He points to the changes from the old way of finding an audience through “gate keepers (gallery owners)” to the new means of finding audiences through new channels that we can control.  He provided logical steps an image maker may follow to reach audiences that were not accessible in the past.

One question to ask is who is your audience?  As a marketer during my day job, I always talk about the audience but never thought about this too much in my photography.  Different audiences have different needs.  If you want to sell a few large format prints in a gallery, your marketing and pricing strategy is very different from if you are trying to sell to the average person.  Pricing strategies are very different.  And how about other audiences like architects, businesses and non-profit organizations?  All have very different needs.  The photographer must think through what each audience needs (beyond the print) and deliver.  This is where my other blog Five Things In Marketing collides with this blog.

Although I missed riding on a Black Hawk Helicopter today or shopping for antiques on this beautiful day, I am so happy I attended this class.  It gave me a lot to think about.  I now know my website is set up all wrong and I have a bunch of ideas on how to make things right.  I’m really looking forward towards making the transformation.

Thanks Brooks for sharing your many years of experience and helping me work through how to do things better with my work.


New ACEO Prints for Sale on eBay

I just put up for sale on eBay 9 new ACEO prints. You can check them out here:

For more about ACEO prints check out this post.

ACEO prints for sale

Example of ACEO prints in mini easels

ACEO Photographic Prints

I came across something new over the last couple of weeks. (At least new to me).  it is a new way to present, display and sell your photography.  Instead of going for the largest format a photo can achieve how about going the other way?  Smallest. 

I came across an activity that appears to be growing among artists called ACEO or Art Cards Editions and Originals.  The original concept which according to Wikipedia goes back to 1996 was to enable artist to trade their work in the same format as say baseball cards.  The size is 2.5 inches by 3.5 inches.   I noticed this trend after seeing some work by a fellow PSA (Photographic Society of America) member Hazel Berger .  You can see her ACEO store here .  I thought it was a great idea.

What is really cool and really cute is that you can buy these miniature easels to display your work. So I went head and purchased a few and started my own art gallery.

I created them by printing a grid of images on a sheet of Ilford Smooth Pearl paper with my Canon Pixma Pro 9500.  I then mounted each on archival board.  I think the easels provide a a nice finishing touch.  My daughter, wife and a few friends found these “adorable”.  Given they only stand 5″ tall, they make for nice gifts.  So I decided to try a test and attempt to sell one on eBay  .  You can see the listing eBay  . 

You can also see the first 19 that I created on this gallery .


My top images of 2010

This year was my most creative year photographically.  I photographed a vintage sailing regatta in Newport RI, photographed San Francisco, San Diego, Cincinnati, and Limerick Ireland. I photographed at the Roger Williams Botanical Garden, the Boston Marathon, the RI Air Show, a cranberry bog and my friend’s lighthouse (The Wings Neck Lighthouse) with the most amazing photographic moment being my 24 hour stay on the USS Abraham Lincoln.

Different than 2009, this year I pushed myself t to get out there and make images.  I pushed myself to go places I may not have gone and take opportunities that I may not taken to capture some interesting moments in life.  I also found myself “seeing” very differently this year.  I noticed the sun’s position in the sky more often, I noticed the little things and details I had missed in previous years.

In reviewing my images for this blog post.  It was difficult to pick my favorites, I wanted to pick only 10 but I settled for 20.  Here are the images and the back story for each.



#1 Olivia. This photo of my niece brings the most emotion to me and hence gets the #1 rating. I love her dress, the Easter egg in her hand and how it appear she is looking for more eggs during her hunt. It was a lot of fun chasing a toddler with a camera trying to get a good pose. Even though I do not see her face completely in this image, I think you see the story.




#2 Juno. When this image is shown, I hear a lot of “oohs and ahhs” so I placed it #2. This image was captured while on a workshop with Onne van der Wal. In this workshop Onne had hired a motor boat to follow the Classic Yacht Regatta in Narragansett Bay. We were photographing two days after hurricane Edgar had come through the area and the seas were rough. I was tossed around a bit on the boat and we had to deal with the sea mist all over our lenses. When I photographed this Yacht, it was the first time I had become excited on what I was seeing in the viewfinder as I captured the image. It was the first time I knew this image was a keeper.
Juno Classic Yacht


#3 Glowing Orchids. This image was created using the Freeman Patternson Effect. It is a technique used in slide photography for years and something that is relatively easy to do with Photoshop. I love how it brings out a lot more of the colors in the images and provides a warm glow.
Freeman Patterson Orchids


#4 Greetings From… This image says “Summer” to me. When people see this image they immediately see themselves sitting in the chairs looking out on the beach. It can be anywhere there is ocean. This image was captured early morning on Myrtle Beach, SC.


Myrtle Beach


#5 Buttonwood Barn. This is a High Dynamic Range “HDR” image taken at the Buttonwood Farm in Griswold, CT. These sunflowers are part of the Sunflowers for Wishes program who makes donations from the proceeds from the sunflowers to the Make a Wish foundation. This image was made after a rain and late in the season as the flowers were drooping from the heat. The next day, they were all gone.
Buttonwood Farns, CT


#6 The Village of Adare, Ireland. I chose three images to show here. The building with the thatch roof is my favorite. Although I’ve been told to crop this image removing about a third of the roof, I think it is the thatch that makes the image. The thatch and the contrast of the red door is what keeps grabbing me in this image.
Adare Thatch Home


and the runners up were both created at the Adare Manor
Adare Manor  rose


#7 Wings Neck Lighthouse Stairs. My friend owns a lighthouse, and offered to allow me and a group of photographers to shoot it (with cameras). My favorite image was captured looking down the staircase with a wide angle lens. It is also captured in HDR which allows me to bring out the textures within the building. Many of the out takes were images that contained my foot in the bottom right corner.
Wings Neck Lighthouse


and the runners up: sunset and sunrise at the house.
Wings Neck Lighthouse Wings Neck Lighthouse


#8 The Boston Custom House. This image was captured from my favorite vantage point of Boston, Piers Park, East Boston. Captured just after sunset but early enough that the lights in the office building were turned on.
Boston Customs House


#9 WaterFire. Providence Rhode Island has a wonderful event throughout the summer called “WaterFire“. This image is also HDR and I think it provides a very interesting surrealistic view up the river in Providence just after the lighting of the bonfires.
Providence Waterfire


#10 USS Abraham Lincoln. Having spend 24 hours on the USS Abraham Lincoln, I captured thousands of images. None of which truly tell the story of this magnificent aircraft carrier, the people, the aircraft and the mission. I discovered the only way to tell the story is in a slide show. You can see it here.
USS Lincoln


#11 Winner. I shot the Boston Marathon for the first time this year. I will do it again in 2011. It was a wonderful experience. For me it wasn’t the mainstream runners who were interesting to photograph but those thousands of others trying to achieve their goals.
Boston Marathon


#12 Cincinnati. I never expected to see such color and beauty from this town.


#13 Boston Silhouette. Another image from Piers Park. I guess this is a runner up to the Custom’s house but I think the effect allows this image to stand on its own as number 13.


#14 Caribbean Sunset. You always need something in front of a sunset to make it interesting. Here a tanker did just fine.


#15 Thunderbirds. I love this image of the USAF Thunderbirds because it appears that my vantage point was above the aircraft. but I was on the ground and they were banking sharp and in tight formation!
USAF Thunderbirds


#16 Dingman’s Falls. Why did this image make my top of 2010? Well it is my first waterfall with the “cotton candy” water effect, and we always love the first time we’ve done something right.


If you wish to see these images in more detail or are interested in purchasing one or two follow this link

The Law in Plain English for Photographers

This is a good book for use by photographers.   Check out the Imaging Executive Podcast to hear an interview with the author.