There were a lot of options of stuff to do here in New England this weekend. There was the antiques show in Brimfield, the RI Airshow and a seminar given by Brooks Jensen. Lots of choices: be outside on a rare beautiful New England Spring day or sit in a hotel conference room.
So while one of my photographic friend was taking a flight of a life time on a Black Hawk during the Rhode Island airshow opening, I was sitting in a class room with Brooks Jensen.
If you don’t know Mr. Jensen, he is the editor of Lenswork publishing. I know him from his podcast that I’ve listen to for several years now. His podcast covers the creative side of photography and after each podcast, I am inspired to grab the camera and create some images.
His seminar today was another inspirational event. Although the seminar was a four-part, two-day event. I only attended the last two sessions. These sessions were
1) Folios, Chapbooks and Keepsakes,
2) Finding an audience for your work.
Since you missed the Boston event today, you can listen to Brooks on these topics through his Podcast or by signing up for Lenswork Extended to watch videos on these subjects.
There was a lot to absorb during these classes. Session 1 is all about alternate means to show your work. That is how to take your photography off the wall. Why take your work off the wall? Because not all photography can be considered decor and the single large print on a wall may not allow the artist to communicate their message properly.
During this session he walked us through the process of creating things he calls Folios, Chapbooks and Keepsakes. You can get a good feel of what folios are by visiting LensWork‘s website.
Part two was about finding your audience. He points to the changes from the old way of finding an audience through “gate keepers (gallery owners)” to the new means of finding audiences through new channels that we can control. He provided logical steps an image maker may follow to reach audiences that were not accessible in the past.
One question to ask is who is your audience? As a marketer during my day job, I always talk about the audience but never thought about this too much in my photography. Different audiences have different needs. If you want to sell a few large format prints in a gallery, your marketing and pricing strategy is very different from if you are trying to sell to the average person. Pricing strategies are very different. And how about other audiences like architects, businesses and non-profit organizations? All have very different needs. The photographer must think through what each audience needs (beyond the print) and deliver. This is where my other blog Five Things In Marketing collides with this blog.
Although I missed riding on a Black Hawk Helicopter today or shopping for antiques on this beautiful day, I am so happy I attended this class. It gave me a lot to think about. I now know my website is set up all wrong and I have a bunch of ideas on how to make things right. I’m really looking forward towards making the transformation.
Thanks Brooks for sharing your many years of experience and helping me work through how to do things better with my work.